At 19:00 on August 25, Futina Electrical's 2022 Electrician Strategic New Product Launch Conference arrived as scheduled.

Chairman Liang Xiqiang, Executive Vice President Liu Jianhui and other leaders of Guangdong Futina Electrical Co., Ltd. appeared in the live broadcast room and gathered with distributors from all over the country on the "cloud" to witness the release of new products.

With the theme of "Gathering Potential, Bright Future", Futina always maintains a keen insight, always pays attention to the development trend of the market, focuses on technological innovation, and leads the development of the industry.


Part 1

At the beginning of the meeting, Liang Xiqiang, chairman of Futina Electrical, made an opening speech.

Liang Dong said that the launch of new products will become a normalized form of Futina's marketing. The company will insist on product innovation and continue to develop market-leading products, not only to make "new" products, but also to make "good" products.


"The more difficult the market is, the more we must show the tenacity and courage to develop!" Liang Dong said that from January to August this year, Futina still achieved development and maintained steady performance growth against headwinds. This is inseparable from the company's "active offensive" market strategy and actions, and it is also inseparable from the joint efforts of the majority of distributor partners!


Liang Dong pointed out that in 2022, Futina's marketing will closely focus on two guiding ideologies: one is to improve the power of execution of the business team; the other is to enhance the market's aggressiveness, which is reflected in new product development, product pricing, and market actions.


Part 2

Subsequently, Liu Jianhui, the executive vice president of Futina Electrical, released the new products of surface mounted switches in 2022.

Mr. Liu first reviewed the development history of the company's surface mounted switches. With more than 20 years of technology precipitation, Futina has gradually formed its own unique brand characteristics in the process of development. With continuous innovation as the leading direction, it has achieved many brilliant achievements in the surface mounted switch market.


In 2003, it was the first company in the industry to launch modular and prefabricated surface mounted switches;

In 2004, it was the first company in the industry that passed 3C certification for surface mounted switches;

In 2010, it was the first company in the industry to launch surface decorated switches;

In 2014, it launched the first surface mounted switch with pull-type wiring in the industry;

In 2020, it was the first company in the industry to upgrade the new national standard switch.

As of August 2022, the total sales volume of Futina surface mounted switches has exceeded 500 million!

Mr. Liu firmly believes that there is a broad development demand for surface mounted switches, and the future market is promising! At the beginning of 2022, after in-depth insight into the surface mounted market, and with rich market experience and profound technical precipitation, Futina is dedicated to creating a new generation of surface mounted switch products, and seizes the future development opportunities with comprehensive technological innovation.


Futina M32 series surface mounted large panel switches are launched on the market with glory, once again leading the "wind vane" of surface mounted switches!

The appearance of the product adopts the design of "full-screen borderless + high-gloss large panel", with R3.5 rounded corners and curved panel, which not only conforms to the current aesthetics, but also is an eternal trend. High-quality materials are selected, and all components can pass the 850 ℃ glow wire test, which is the highest flame retardant standard in the industry.

Futina M32 series surface mounted large panel switches are equipped with innovative designs such as honeycomb-type "reinforcing rib" bottom plate, three-sided pry openings, all-round wire inlets, multi-specification wire inlet grooves, pull-out wiring, and large-spacing jacks, which are more convenient to use and install. At the same time, the product is newly upgraded to the new national standard socket and safety protection door design, so that consumers can buy and use it with confidence.


Part 3

Finally, Guo Jiaying, the "Brand Good Recommender" of Futina Electrical, gave a lecture on the release of new electrical accessories in 2022.

She said that by strengthening upstream supply chain management, in-depth market research, and precise positioning of brands and channels, Futina has fully upgraded the product experience on the basis of ensuring the high quality and cost-effectiveness of each product, so as to achieve high quality and cost performance as well as market competitiveness.


In the new product release session, Guo Jiaying introduced a number of new products of Futina Electrical accessories from multiple dimensions such as product design concept, technological innovation, production process, and scene application. These include 86 cassettes, electrical tape, M8 round screw sockets, hanging chandeliers, engineering-specific wireless sockets, mid-board floor sockets, etc.


So far, the "Gathering Potential, Bright Future" Futina Electrical 2022 Electrician Strategic New Product Launch Conference has come to a successful conclusion!

This new product launch conference is an important part of the strategic layout of Futina Electrical's products, and it is also an important step for the continuous development of the Futina brand.

In the future, Futina will stay true to its original aspiration, move forward with the trend, and continuously develop high-quality products that are safe, environmentally friendly, and technologically advanced, and will work hand in hand with partners across the country to face market challenges with a new attitude and create greater glories!

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